Trucking Industry in Q1 2025 — A Challenging Start

The first quarter of 2025 has been tough for the U.S. trucking sector. Major manufacturers like Daimler Truck and Traton reported significant declines in vehicle sales—8% and 10%, respectively—largely due to weakening demand in North America. 

First Quater 2025

Daimler's Trucks North America segment saw a 16% drop, while Traton noted that U.S. truckers are deferring orders amid recession fears .​

Compounding these challenges are new tariffs introduced by former President Donald Trump, which have added uncertainty to an already strained freight market. Freight rates have remained low for over two years, leading to bankruptcies and price wars. Analysts predict a nearly 10% contraction in the North American truck market, not accounting for possible effects from U.S. tariffs or a potential recession